Full page take-over ad (Mobile)
Full page take-over ad (Desktop)
What did you say?
Videos ads on social media are largely watched without sound. We needed a way to grab attention while quickly getting to the topic of hearing, all while staying within the look and feel of United Healthcare and AARP.
Script
(Video production by Toil, with art direction provided by me)
We depicted a conversation where one participant is hard-of-hearing.
The visualization of the obscured voice took inspiration from angry squiggles from old cartoons, to contrast the clear-sounding voice represented by the sound wave element that appeared through out the campaign.
The visualization of the obscured voice took inspiration from angry squiggles from old cartoons, to contrast the clear-sounding voice represented by the sound wave element that appeared through out the campaign.