Branding: West Seattle Performing Arts

West Seattle Performing Arts will open in the West Seattle area in the fall of 2016. It will include a full class schedule including music, musical theater, dance, conditioning, private instruction, and vocal instruction for children, adults, and seniors. The clients prefer a stripped-down and minimal aesthetic. Wanting to expand to other areas like visual arts in the future, they also asked that the branding to be not limited to dance.

Logo

The flexibility of the visual motif allows different elements to be applied to the logo, keeping different projects from the same branding fresh.

Letterhead and business cards.

The building acquired by the clients, proposed to be their new location.

Proposed design for the building.

The banners interact with the stripes of the building, keeping consistent with the mark.

The banners can be exchanged to display other images, retaining the flexibility of the brand.

Homepage

Merchandise

↑Back to Top