Tommy bahama:
Friends & Family
Multi-channel Campaign
March, 2019

A solution for the homepage, where "%" is not allowed.

The Final Day solution for the mobile homepage

The "Final Day" solution for the mobile homepage

A collection of offsite/social media banners, showing the multitude of ways the lock up transforms to fill different spaces

Early Concepts  
With "%"
Without "%"
1/2 speed
Earlier iteration with different type/colors
Through out concept phase, I played with expressing the lightness/bounciness of the leaves, and the circular composition of the lockup.